About Ruam Ruam Facial Cleanser

The Beginning

It started with natural clay discovered in Lopburi, Thailand. By incorporating local traditional medicine and the great outdoors, we created facial cleanser called "fresh soap," unlike anything anyone had ever seen.

We are particular about being additive-free, bringing out the power of herbs, being gentle on the skin, effective for concerns, and enjoyable to use.

Ruam Ruam Cosmetics is a Japanese brand born from the powerful natural materials we encountered, combined with Asian wisdom and delicacy.

What is facial cleanser called Fresh Soap?

"Every time you wash, it's uniquely you." A plant-derived clay soap that is a mass of beauty serum, with beauty ingredients blended to the limit that it can maintain its shape. That is Ruam Ruam's facial cleanser called fresh soap.

56% Beauty Serum Ingredients

Fresh soap is a facial cleanser made with more than half beauty serum. While it is a solid soap with a pH of 9.5 to 10.5 that leaves little surfactant action on the skin, its major feature is a plump and moisturizing finish without leaving any of the tightness that is its weakness.

Herb Facial Ceansing Containing CICA and Glycyrrhizic Acid

Thailand has a unique prescription inherited from the intersection of Ayurveda and traditional Chinese medicine, and it is said that there are so many herb recipes that you cannot learn them all in a lifetime. Ruam Ruam deciphered the recipe and, through joint research with Rangsit University in Thailand, created a harmony of 17 types of herbs.

This is not only in line with tradition, but also contains Centella asiatica, which contains CICA, used for rough skin and acne prevention, and licorice, which contains dipotassium glycyrrhizate. It is a herb recipe that leads to beautiful skin from not only traditional but also scientific perspectives, including vitamin C and phytoestrogens.

Clay Soap Containing Volcanic Ash for Pores and Keratin

Special clay containing a large amount of volcanic ash from the mountainous area of Thailand. By blending this clay, we have created a facial cleanser that gently removes old keratin and pore dirt even on sensitive skin.

Mochi Mochi Bubble Cleansing

The foam of facial cleanser called fresh soap is so dense and smooth that it does not collapse even when pressed, and it oozes out from between your fingers.

Dense foam not only reduces friction on the skin, but also penetrates deep into pores, softens the irritation of clay, and makes the surfactant action gentler, which has many benefits.

And above all, "it feels good." We are proud of our facial cleansing foam, which has been praised by people who used to think facial cleansing was a hassle, but now say that even lathering is a daily pleasure.

Product Information

Herbal Fresh Soap Stick (Original)

Ruam Ruam’s hot product! Enriched with 17 kinds of herbal ingredients, 2 types of natural clay, and 56% beauty serum, it provides far superior moisturizing effects compared to regular facial cleanser! Suitable even for sensitive, dry, and redness-prone skin.

It deeply cleanses pores to remove dirt and excess oil without irritation. Leaves skin feeling hydrated and supple after washing, addressing issues like enlarged pores and blackheads. Its stick design makes it convenient for travel and trips to the gym.

Volume: 90g Price: 3,850 yen (Including tax)

Moist Plus Soap(Ceramide FRESH Soap)

This new ceramide facial cleanser is specially designed for sensitive, mature skin. Infused with five types of ceramides, fullerenes, and centella asiatica, it deeply cleanses while hydrating, boosting elasticity and radiance, and addressing fine lines, dryness, and dullness.

Volume: 100g Price: 2,750 yen (Including tax)