About Ruam Ruam Facial Cleanser
The Beginning
Ruam Ruam Cosmetics was born from the discovery of natural clay in Lopburi, Thailand. Inspired by traditional Asian medicine and the great outdoors, we created a unique facial cleanser called “Fresh Soap.” Unlike ordinary face washes, this cleanser combines Japanese craftsmanship with powerful natural materials to deliver a gentle, nourishing, and enjoyable skincare experience.
Our philosophy is simple yet uncompromising:
・Additive‑free formulations that respect the skin.
・The power of herbs to support beauty and well‑being.
・Gentle cleansing that cares for delicate skin.
・A product that addresses daily concerns while making every wash a pleasure.
Ruam Ruam is a Japanese skincare brand rooted in natural heritage, Asian wisdom, and delicate innovation.
What is facial cleanser called Fresh Soap?
“Every time you wash, it’s uniquely you.” Fresh Soap is a beauty serum in the form of a clay soap. The plant‑derived formula is blended to the highest possible concentration while maintaining a solid shape—delivering a sensorial cleanse that nourishes the skin.
56% Beauty Serum Ingredients
More than 56% of Fresh Soap consists of beauty serum ingredients. Although the solid soap base is mildly alkaline (pH 9.5–10.5) and leaves minimal surfactant residue on the skin, Fresh Soap is known for a plump, moisturized finish without the tight feeling commonly associated with traditional soaps.
Serum‑Rich Care
High concentration of skin‑conditioning ingredients for a comfortable, refreshed feel after cleansing.
Skin‑Friendly pH
Solid soap with pH 9.5–10.5 designed to minimize surfactant action left on the skin.
Nourishing Finish
Leaves the complexion smooth and soft—no tightness after washing.
Herbal Facial Cleanser with CICA & Glycyrrhizic Acid
Thailand’s herbal wisdom merges Ayurveda and traditional Chinese medicine, yielding countless recipes. In collaboration with Rangsit University, Ruam Ruam reinterpreted this knowledge into a modern, skin‑friendly formula featuring 17 carefully selected herbs, including:
・Centella asiatica (CICA) for a soothing cleanse, supportive for acne‑prone skin.
・Licorice root (dipotassium glycyrrhizate) to help maintain comfort.
・Vitamin C and phytoestrogens for a radiant‑looking complexion.
This blend respects tradition while embracing science—offering a herbal skincare approach designed to support skin’s natural condition.
Clay Soap with Thai Volcanic Ash for Pore & Keratin Care
Our formula is enriched with special clay containing volcanic ash from Thailand’s mountain regions. This natural clay helps lift away old keratin buildup and pore impurities, delivering a refreshing, deep yet gentle cleanse suitable even for sensitive skin.
Mochi Mochi Bubble Cleansing
The foam is exceptionally dense, smooth, and elastic—it holds shape when pressed and softly releases between your fingers.
・Reduces friction for a more comfortable wash.
・Reaches into pores for thorough cleansing.
・Balances the feel of clay while moderating surfactant action.
・Turns everyday cleansing into a sensorial ritual that simply feels good.
Many who once found face washing a chore now look forward to lathering Fresh Soap’s creamy, cushiony foam.
Product Information
Herbal Fresh Soap Stick (Original)
Ruam Ruam’s best-selling facial cleanser, Fresh Soap, is enriched with 17 types of herbal ingredients, 2 kinds of natural clay, and 56% beauty serum, offering superior moisturizing effects compared to ordinary facial cleansers. It is gentle enough for sensitive, dry, and redness-prone skin.
This serum-rich stick facial cleanser deeply cleanses pores to remove dirt, excess oil, and impurities without causing irritation. It helps care for blackheads, enlarged pores, and other common skin concerns while leaving skin feeling hydrated, soft, and supple.
Its stick design makes it convenient for travel, gym use, and on-the-go skincare, allowing you to maintain clean, moisturized skin anytime, anywhere with a gentle yet effective herbal cleansing experience.
Volume: 90g Price: 3,850 yen (Including tax)
Moist Plus Soap(Ceramide FRESH Soap)
This new ceramide facial cleanser is specially formulated for sensitive and mature skin. Infused with five types of ceramides, fullerenes, and centella asiatica, it deeply cleanses while hydrating, enhancing elasticity and radiance, and addressing common concerns such as fine lines, dryness, and dullness.
Volume: 100g Price: 2,750 yen (Including tax)
Seeking Sales Agents to Expand Our Reach!
We are currently seeking distributors to expand our sales network. For more information, please contact us through the details below.
